Growth Marketer
I've spent 15 years in gaming and tech — from moderating World of Warcraft at Blizzard to running a $12M media budget at Wargaming. In between: monetization at Fyber, partnerships at Gearbox, consulting for PUBG Mobile and ByteDance.
I plan campaigns and I execute them. Media buying, marketing automation, analytics dashboards, monetization; I do the strategy and I set up the tools.
Trilingual: French, English, Spanish.
Independent Consultant
2020 – present · Remote (France)
PUBG Mobile EMEA (CAC reduced 22%), ByteDance (influencer campaigns, 3.2× ROI), GameAnalytics (HubSpot automation, +35% qualified leads). Also: seasonal partner at Tomczak-Gross & Partners (Zurich), evidence-based marketing consulting.
Wargaming — Head of Media, World of Tanks
2018 – 2020 · Nicosia, Cyprus
Global media strategy for a flagship F2P franchise. $12M annual budget. 100+ person cross-functional team. 15% YoY user growth. +42% ROAS through test-and-learn on emerging formats in APAC.
Wargaming — Global Product Marketing Manager, World of Warships
2018 · Nicosia, Cyprus
Player acquisition and re-engagement campaigns across global markets. Promoted to Head of Media within 6 months.
Gearbox Publishing — Advertising & Partners Manager
2017 – 2018 · Amsterdam
Co-marketing with Microsoft, Sony, Valve, Intel, MediaMarkt. 3rd-party UA and retention campaigns across PC and console (PS4, Xbox One).
Fyber — Senior Monetization Manager
2015 – 2016 · Berlin
Ad monetization for Rovio, Playtika, Nordeus. New ad formats that lifted publisher revenue 24% YoY.
Vungle — Account Manager, Demand
2014 – 2015 · San Francisco
UA for 20+ gaming accounts including Wargaming, Playtika, Rovio.
Gameforge — Country Manager France, Spain, Italy
2011 – 2014 · Berlin
Business development, media buying, strategic partnerships for EU-West.
Earlier: gamigo (Product Manager, Hamburg), Publicis/nuatt (Country Manager France), Blizzard Entertainment (Game Master, World of Warcraft, Dublin).
Performance marketing (paid social, programmatic, search) · Go-to-market strategy · Media planning & budget allocation · Monetization & pricing · Marketing automation (HubSpot) · Analytics & dashboards (Tableau, Looker, Power BI) · Influencer & partner programs · Team structuring & coaching
Tableau · HubSpot · Google Ads · Looker · Power BI · Piano Analytics · Google Marketing Platform · n8n · Programmatic DSPs
Based near Toulouse, France. Working remotely.
Available for freelance missions, fractional marketing roles, or remote senior positions across Europe.
Partner at Tomczak-Gross & Partners (Zurich) for evidence-based marketing consulting.