Case studies

A sample of recent programs that blend strategy, operations, and revenue impact without disclosing confidential data.

Global media for a leading tank combat game

Wargaming needed a refreshed media engine for a flagship franchise with concurrent campaigns across EMEA and global markets.

Designed an integrated media mix spanning paid social, video, search, and affiliates with market-level budget guardrails
Built a test-and-learn framework covering creative, placements, and offer bundles
Activated influencer and partner beats to complement performance channels

Sustained user growth and ROAS improvements while protecting monetization KPIs across priority territories.

A B2B SaaS team required a shared operating rhythm between marketing and sales to unblock forecasting and lead quality.

Implemented HubSpot lifecycle stages with shared scoring rules and alerts
Connected product usage signals into dashboards built in Looker and Power BI
Set up governance rituals for weekly pipeline reviews and monthly retrospectives

Higher qualified leads, leaner operations, and clearer handoffs from acquisition to revenue teams.

For a multi-title roadmap, the publishing team needed partner visibility ahead of key milestones.

Structured deals with platform holders and retailers to secure launch visibility and bonus placements
Coordinated asset plans, messaging grids, and approvals across internal and partner teams
Delivered influencer and creator beats that supported global tentpole announcements

Improved regional awareness and consistent campaign execution through each partner channel.