Services built for growth and accountability

STRATEGY · C-level & founders · 3–6 month engagements

I lay the strategic foundations that transform products into competitive offerings. Go-to-market, pricing, positioning: I size the opportunity and deliver activation plans aligned with your markets.

• Go-to-market, positioning, pricing
• Messaging architecture and narratives by audience
• Multi-channel activation plans and budgets
• Decision dashboards

Segmentation + activation plan, messaging architecture, asset kit and launch calendar.

GROWTH · Growth & marketing teams · 6–12 month engagements

I run the growth engine: UA, paid social, programmatic, search. The goal is simple: balance volume, efficiency, and revenue with real-time dashboards.

• Paid acquisition (UA, paid social, programmatic, search)
• Media mix optimization and budget allocation
• Monetization (pricing, bundling, live ops)
• Measurement and reporting (CAC, ROAS, LTV/CAC)

Acquisition model, creative testing plan, partner recommendations, pricing scenarios, automated reporting.

LEADERSHIP · CMO & Head of Marketing · 3–6 month engagements

I structure marketing teams for performance and autonomy. Analytics, automation, CRM: I implement the processes and tools that allow teams to scale.

• Analytics and dashboards (Tableau, Looker, Power BI)
• Marketing automation and CRM (HubSpot, Salesforce)
• Team structuring and role definition
• CMO/Head of Marketing coaching and training

Data audit, automated dashboards, CRM architecture, partner programs, recorded coaching.